Channels Blending Engagement and Commerce

October 1 | 10:20am - 11:00am PT
Track 1

Social media, livestreaming, AI-generated chatbots, and immersive gaming experiences have evolved significantly. While they are still used primarily for consuming content and fielding questions, they are also essential mediums for brands to engage with consumers and enable shopping. Smart organizations are rethinking their online presence and experimenting with activations on these platforms that are both engaging and shoppable. This session kicks off with a research presentation highlighting the evolution of commerce across social, chatbots, virtual assistants and immersive environments. Following this presentation, executives from retailers, brands and social platforms will participate in a panel conversation addressing today’s collapsed shopper funnel and the use of emerging channels to drive engagement and facilitate commerce.

Designing Best-in-Class Retail Media Networks

September 29 | 9:00am - 9:40am PT
Track 2

Despite a slight deceleration in growth, retail media’s rise continues, as more retailers launch their own networks and advertisers shift more spending towards performance marketing. As retail media matures, enticing capabilities such as onsite targeting and closed-loop measurement has become standard and expected offerings. Standout networks must provide a unique value proposition, deliver capabilities that unlock marketing across the funnel, and offer advertising tools that enhance the shopping experience. This session begins with an in-depth research presentation on the state of retail media and the capabilities that can take networks from standard to best in class. The presentation will then be followed by a panel conversation with leading retailers discussing the investments they are making in their networks and how they are partnering with brands to address their pain points and deliver return on investment.